When I’d like to find out about technologies used on the site, I look on HTTP header, then on cookies. Usually combination of these can give me a pretty detailed information about underlying technology used. Cookie names are very bad for that – search for any cookie name and you’ll get a lot of information about the technology.

To hide yourself, you can rename cookies from standard to something random. In Asp.Net Identity you can do that via CookieName property on CookieAuthenticationOptions class in configuration:

app.UseCookieAuthentication(new CookieAuthenticationOptions
    AuthenticationType = DefaultAuthenticationTypes.ApplicationCookie,
    LoginPath = new PathString("/Account/Login"),
    Provider = new CookieAuthenticationProvider
        OnValidateIdentity = SecurityStampValidator.OnValidateIdentity<UserManager, ApplicationUser>(
            validateInterval: TimeSpan.FromMinutes(0),
            regenerateIdentity: (manager, user) => manager.GenerateUserIdentityAsync(user))
    CookieName = "jumpingjacks",

See the jumpingjacks string? that will be the cookie name when users login. You can find the full project source code in my Github repository